BOBEX was founded in 1989 in Belgrade as family owned private company for commercial business, wholesale, import and export.
That year was also the year when there were given, first possibilities for formation of first private enterprises with foul responsibility.
The idea of forming "BOBEX" was to help existing independent manufacturing business "Universal plastics and Metal " (founded in 1978) and "Bata Plast" (founded in 1981), which were owned by our family.
, Knjaz Miloš
, Mc Cann Ericson
See also this video